AUGUST 1, 2017

Land Marketing in Farmland Real Estate

Today in real estate, marketing is ever so important. Residential real estate marketing consist of MLS websites that get you in front of the consumer looking for residential homes. They may create a small marketing package via social media, print in newspapers,  or offer a virtual tour. While we have a lot of respect for residential real estate, we educate our customers that the land business is different. Larger total sales prices create intense competition in the farmland space and some brokerages may shy away from it. We at Iowa Land Company embrace it; we believe that offering a quality marketing service is important to the success of our fast growing business.

We offer an innovative marketing strategy that combines traditional real estate marketing with new, modern techniques that give you a great way to get your farmland in front of the right buyers. A misconception is that getting your listing in front of as many people as possible is the goal, but our approach is to get your farmland in front of the right people. We do this by creating a complex and effective marketing plan that best suits your property. Inside this plan we offer the following benefits to each seller we represent:

• Land Watch allows us to put your farm in front of more buyers. It has an estimated 20,000 monthly views from users in Iowa searching for land to purchase.

• Lands of America gives us access to data on 171 websites that have used Lands of  America. We know of 160 live websites using Lands of America and an additional 11 sites that used Lands of America historically connected to over 5,300 agents/ firms selling land.

• Land and Farm is a property promotion source we subscribe to that  places us on over 250 hosting websites that redirect listings to other sites.

• We have built multiple social media pages to promote properties through Facebook’s  1.68 billion users and Instagram’s 600 million users; this gives Iowa Land Company a detailed way to promote your land auctions and traditional listings. Using these platforms allow us to target very specific buyers to each property. Let our marketing team work for you. Iowa is our factory, Iowa land marketing is our craft, Iowa farmland transactions are our product, and the people are what make up our business.

• Iowalandcompany.com generates an average of 12,000 weekly users making a combined 624,000 yearly users, which is increasing daily as we promote and grow our brand.

• Exchange paper Published weekly, The Exchange prints over 28,000 copies and covers 36 counties in Central & Southern Iowa, as well as Northern Missouri (and sells?) 1,456,000 copies yearly.(this blurb doesn’t make sense to me. Is Published weekly a paper? Or is The Exchange the paper?

• Google campaigns, adword SEO, and Ad campaigns run daily putting our website at the top of the search engine. Along with organic SEO rankings, the internet is the top marketing strategy in the land business.

• Our state of the art modern website includes features like streaming video of featured properties, PDF printable property listings, the latest satellite imagery, soil maps, high-quality property images, and recent trail camera pictures.

• Professional video and photography that uses state of the art equipment (Drone, SLR, and numerous supports) to showcase your property in the best way possible. This gives buyers a great look at what your property features are in a professional manner.

• We run consistent ads in the “Iowa Farmer Today” paper which has 58,878 circulated subscribers just in Iowa. This paper shows up direct to the mailbox once a week to all subscribers. This is a religious publication for most Iowa farmers.

• Linkedin is a new tool for us. With 332 million users, almost 50% of the US millionaire population is engaged into Linkedin, we have found that these guys buy land.

• Each year, Iowa Land Company attends The Land Expo, Farm Progress Show, World Ag Expo, Iowa Deer Classic, and Wisconsin Deer Fest. We attend these shows for brand recognition as over 100,000 attendees combined join us at these shows.

• Iowa Land Company radio ads can be heard amongst different times of the year spread throughout the state. These can mainly be heard during the spring planting season and fall harvest seasons.

Our sole focus is Iowa land and our time is dedicated to helping you sell your land and build a relationship beyond the sale. Unlike most companies, we keep our entire real estate focus in Iowa. Our brand is Iowa based, but our marketing is national, our knowledge and expertise is land, and attracting the right buyers from all over the United States to your property is our end goal.

To learn more about our company, services we provide, and what your Iowa farmland is worth, visit our website at iowalandcompany.com.